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Home > Academics > Undergraduate > Business Administration >
Business Administration
Course Description

MGMT 133
Marketing Research
Spring

The course is targeted for students who are expecting to be marketing managers or marketing researchers. By the end of the course, students will be able to translate a marketing problem into a feasible research question; understand various types of research that exist and the conditions under which each of them is appropriate; and interpret the results of marketing research to make actionable recommendations for decision makers.

Course Credit:
3

Instructor(s):
Kate Karniouchina

Prerequisite:
MGMT 130

Note(s):
Open to juniors and seniors only.
Open to undergraduates only.

Meets the following Core Curriculum (or Gen Ed requirement(s)):
Meets the following Core Curriculum requirement(s): Written & Oral Comm II

 
Overview

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Full Course List

Business Administration Course List

Schedule of Courses for
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Contact Information

P: 510.430.2194
E: LokeySchool@mills.edu

Last Updated: 6/22/17