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Fast Track
Course Description

MGMT 233
Marketing Research

The course is targeted for students who are expecting to be marketing managers or marketing researchers. By the end of the course, students will be able to translate a marketing problem into a feasible research question; understand various types of research that exist and the conditions under which each of them is appropriate; and interpret the results of marketing research to make actionable recommendations for decision makers.

Course Credit:
3

Instructor(s):
Kate Karniouchina

Prerequisite:
MGMT 230

Note(s):
MGMT 230 or MGMT 263 may be taken concurrently with consent of instructor.
Open to graduate students only.

 MBA Program Brochure

About the Program

Requirements

» MBA Course List

Course Schedule

Graduate Catalog

Academic Calendar

Library

Contact Information
P: 510.430.3173
E: grad-admission@mills.edu

If you have a specific question for a faculty member, please contact LokeySchool@mills.edu or call 510.430.2194.

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Last Updated: 9/21/17