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Fast Track
Course Description

MGMT 231
Marketing Strategy
Spring

This course builds upon MGMT 230 Marketing Management with a stronger emphasis on the strategic considerations associated with each element of the marketing mix. In addition to a mix of cases and lectures, we will use a computer simulation over several weeks to allow for practice in marketing decision making. Students will make resource allocation decisions, determine market entry/exit strategies, and analyze competitors. The simulation provides a hands-on approach for learning these aspects of marketing strategy.

Course Credit:
3-3

Instructor(s):
Lisa Cain

Prerequisite:
MGMT 230

Note(s):
Open to graduate students only.

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Contact Information
P: 510.430.3173
E: grad-admission@mills.edu

If you have a specific question for a faculty member, please contact LokeySchool@mills.edu or call 510.430.2194.

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Last Updated: 9/21/17