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Fast Track
Course Description

MGMT 230
Marketing Management
Fall and Spring

Applies the case study method to marketing management and problem solving in a multicultural environment. Teaches methods for managing product positioning, pricing, distribution, and external communications. Examines customer behavior, demand determination, and marketing research. Emphasis is on developing fully integrated marketing programs.

Course Credit:
3

Instructor(s):
Carrie Maultsby-Lute

Note(s):
Open to graduate students only.

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Contact Information
P: 510.430.3173
E: grad-admission@mills.edu

If you have a specific question for a faculty member, please contact LokeySchool@mills.edu or call 510.430.2194.

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Last Updated: 9/21/17