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Course Description

MGMT 224
Persuasive Communications

This course explores the elements of persuasive writing and oral presentations. Students will have many opportunities to present material, to persuade an audience, and to receive feedback. Each student will set a personal development plan highlighting her oral and written presentation goals. Course work includes presenting data effectively, and presenting in times of change and under crisis conditions. Students will also learn to handle Q&A more effectively. Each student will practice her persuasive skills for use in situations ranging from job interviews to CEO-level presentations.

Course Credit:

Seth Barad

This course is open to MBA, MBA/MA EdL, and MPP/MBA students only.
Limit sixteen students.
Open to graduate students only.

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Contact Information
P: 510.430.3173

If you have a specific question for a faculty member, please contact or call 510.430.2194.

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Last Updated: 3/15/18