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Fast Track
Course Description

MGMT 223
Digital Marketing
Fall

This course introduces and develops the skills for managing digital marketing strategy. Students will learn to create and execute strategy for successful customer engagement using paid, owned and earned digital media platforms. This will include creative strategy and content marketing and methods for measuring and testing campaign effectiveness across digital platforms.

Course Credit:
3-3

Instructor(s):
Lisa Cain

Note(s):
Open to graduate students only.

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Contact Information
P: 510.430.3173
E: grad-admission@mills.edu

If you have a specific question for a faculty member, please contact LokeySchool@mills.edu or call 510.430.2194.

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Last Updated: 9/21/17