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Marketing Concentration

Students pursuing the marketing concentration learn to identify the demands of various consumer segments and to use consumer insights in delivering value while being mindful of diverse stakeholder needs. Through hands-on projects for external clients, they apply various marketing concepts in the areas of marketing research, digital marketing, and nonprofit marketing. Graduates have gone on to work in brand management, marketing research, consumer analytics, and in their own entrepreneurial ventures.

Marketing Concentration

To earn a concentration in marketing, students take three of the following marketing electives totaling 9 course credits:

MGMT 223 Digital Marketing (3)

MGMT 231 Marketing Strategy (3)

MGMT 233 Marketing Research (3)

MGMT 249 Marketing Analytics (3)

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Contact Information
P: 510.430.3173

If you have a specific question for a faculty member, please contact or call 510.430.2194.

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Last Updated: 6/9/17